Barons Eden

From seasonal campaigns and product launches, to fine dining and luxury interiors, I have worked with a number of photographers, videographers and stylists, throughout the day and night, to create aspirational marketing visuals that create ambiance and engagement.

Responsible for product naming, packaging, creative copywriting and conceptualising, my involvement in all things retail has extended the brands awareness and revenue streams. Every product has hidden details that go far beyond face value, from secret scents and messages, to history links and alternate uses.

Drawing on my eye for upcoming trends and aesthetics, my quarterly Afternoon Tea menu moodboard presentations to our Executive Head Chef lead the theme and menu for each seasonal change. From cocktail menus and coasters, to quirky bill folders and food photography, my designs bring theatre to all dining experiences, encouraging social media engagement and upgraded spend. 

From conception to launch, I was a pivotal part in creating and marketing the £3 million Spa Terrace at Hoar Cross Hall. My skills such as naming, branding, copywriting, art direction, layout design, styling and influencer unboxing can all be seen throughout this project, which resulted in rocketing sales, repeat business, new guest acquisition and continuing attention from the press. 

During my five years at Barons Eden, I rebranded and developed the three hero brands, drawing on the rich history, eccentric personality and award-winning facilities each property holds. Creating sub-brands, emails, digital ads, printed brochures, exhibition stands, menus, maps and limited-edition campaigns are to name but a few of my achievements, earning us multiple awards in the fields of hospitality and sustainability.

I have created numerous limited-edition campaigns over the years, rebranding current offerings to appear as new experiences, each linking to a season, occasion, brand collaboration or business milestone.

My digital Black Friday campaigns are a particular career highlight, creatively naming, branding and animating, I repackaged a product or area which was under performing into a new appealing offering. My campaigns smashed targets year on year and became the most crucial time of the year for the company.